COOWIN Earns Global Acclaim at the 138th Canton Fair

Exhibition Highlights: Mutual Business Opportunities

In October 2025, the 138th Autumn China Import and Export Fair (Canton Fair) concluded successfully in Guangzhou, attracting exhibitors and professional visitors from around the world. As an innovative enterprise in the building materials sector, COOWIN made a remarkable appearance with its new decorative products. Centered on the theme “Green Technology, Smart Living,” the booth design created an interactive experiential space.

Over the five-day event, the COOWIN team hosted over 100 international clients from the EU, ASEAN, the Middle East, and North America—including building material distributors, architects, and real estate developers. The booth received an average of over 200 daily inquiries, with a vibrant atmosphere throughout. Many clients expressed a strong interest in COOWIN’s innovative materials.

On-site statistics revealed that over 60% of consulting clients expressed clear purchasing intentions, leading to multiple rounds of negotiations on product customization, bulk procurement, and long-term partnerships. This not only demonstrates COOWIN’s market competitiveness but also highlights the Canton Fair’s pivotal role as an international trade platform.

Product Power Analysis: Technology Empowering Green Construction

COOWIN’s composite product series became the focal point of the exhibition. Each product integrates cutting-edge technology with eco-conscious design to meet the global construction industry’s demand for sustainable materials. For instance, the composite decking system employs advanced recycled plastic and wood fiber composite technology. This not only effectively recycles waste resources but also significantly enhances the material’s compressive strength.

Our composite decking and cladding achieve exceptional weather resistance lasting 25-30 years through high-precision simulation of natural wood grain patterns combined with UV-resistant coatings. This helps buildings maintain their aesthetic appeal and durability in harsh climates.

Industry Outlook: From Exhibition Booths to Global Markets

As global green building standards and environmental regulations continue to evolve, COOWIN actively adapts to these trends. During the exhibition, the Marketing Manager revealed that customer feedback gathered at the Canton Fair will be directly integrated into R&D to accelerate product iteration. This Canton Fair not only generated immediate business opportunities for COOWIN—such as potential orders and partnerships—but also validated the foresight of its dual-drive strategy of “technology + design.”

Through in-depth exchanges with international clients, the company gained valuable market insights, further propelling COOWIN’s expansion in the global architectural decoration materials market and advancing its sustainable development goals.